Artificial Intelligence (AI)

Technology leaders have estimated that the use of artificial intelligence to grow by more than 25% year over year for the next five years.

Will leveraging AI provide better customer experience, benefits and opportunities while improving operational efficiency, data use consistency / standardization without increased risk to the individual is yet to be determined. Many public institutions and organizations have published governance guidelines about the responsible and ethical use of AI.

Without the understanding, documenting and mapping your processing of personal information/data, then implementing key principles such as privacy, accountability, robustness, security, individual rights, risk management and oversight, AI may create greater risks than benefits to your company.

As AI is seen as a disruptive technology, companies will require new skill sets, retraining resources and expanded compliance measures as the technology gains wider adoption. The potential use many result in additional commercial benefits, however the potential for misuse is a high risk to companies. Those who do not employ ethical standards and update their privacy knowledge, apply privacy by design and data protection measures in coding (glass doors), then AI could expose the company to regulatory risks and fines.

Privacy International can assist your company in five key areas: governance, risk, processes, tools and skills. We can assess a company's maturity, level of compliance and mediation tasks before implementing to align AI governance, processes, and tools with existing privacy processes.